API refers to Application Programming Interface.

This simple API integration ties your program’s functions with other applications. Because of this, you can easily integrate new technologies into your business’ existing platforms. Traditionally, the mobile carriers’ infrastructure and the Internet are two separate entities with very few similarities.

One of the solutions devised to bridge these two worlds is through SMS APIs. In other words, you can send automated SMS to all your customers through mobile applications, website or backend services with SMS APIs. And all this is done using a single platform.

Who uses SMS APIs?

Since customers are your business’s most important asset, staying close to them is key to your business’ success. Hence, leveraging on the massive usage of mobile devices with SMS APIs helps you connect with your customers instantaneously.

In fact, every business, big or small, can certainly benefit from the use of mobile messaging or SMS as API integration boasts countless utilities for automating your communications. These range from one-time passwords (OTPs) to SMS notifications, alerts, and updates.

How do SMS APIs and SMS Gateways work?

With SMS APIs, you can send customized text messages in mass volumes in a variety of formats (e.g. different languages or characters) over a global range of networks. Furthermore, the automation of communication efforts can greatly improve the way businesses interact with their customers.

Here’s how it works:

Benefits of using SMS APIs

Integrating SMS APIs can boost the efficiency of your business operations and thus improve customer engagement. By partnering with a reputable solution provider, your business can benefit from its reliable network infrastructure and high-security standards. In addition, you get to enjoy first-class connectivity on a global scale.

Here are some ways SMS APIs can benefit your business:

1) It can be integrated anywhere: It can be easily integrated into any online platform — mobile applications, websites, and services. To put it differently, this means you can send text messages straight from your business’ existing online platforms. And you can do so without manually logging in to an external application or platform.

2) Easy setup and scalable: With a few simple lines of API codes embedded into your backend system, and you’re good to begin your SMS journey. As your business grows, the volume of messages can be easily scalable as well.

3) Speed and reliability: SMS APIs are designed to process large volumes of messages in a single request. Now you can spend hundreds or thousands of messages per request straight from your computer within seconds. Solution providers are able to increase platform reliability with traffic analytic tools categorized by volumes, destinations, delivery status, and more!